I pick Amazon Creator Connections campaigns mostly by the product, and the program has paid off for me. I say yes to a campaign when I want or need the item, when Oink shows it as Fizz Approved, and when the brand sends it after I pitch them. I skip anything I wouldn’t use, can’t review well, or that doesn’t fit what I film. The size of the bonus barely matters to me, as long as there is one.
Heads up: one link in this post is an affiliate link, so I earn a commission if you sign up through it, at no extra cost to you. It’s for a tool I use and pay for.
What is Amazon Creator Connections?
It’s Amazon’s program where brands offer creators a bonus commission on sales that come from their content. Amazon’s help page for the program says you need to be in the Amazon Influencer Program and at the Bronze tier or higher in Creator Stars to join. Once you’re in, you find it in Associates Central under the Promotion tab and opt into the campaigns you want.
Amazon doesn’t send samples through the program itself. Its help page for brands says samples aren’t provided through Creator Connections, and brands can choose to offer them case by case through direct messages. That’s why the pitch matters so much in how I use it.
A lot of my products come through Creator Connections now. Since I started logging arrival dates in January 2026, more than half of the products in my log came in that way. I wrote about the rest of the mix in where my Amazon influencer products come from.
How do I decide which Creator Connections campaigns to take?
I look for three things, and I want all of them.
- I want or need the item. If it’s something our house would use, I’m interested. If it isn’t, the bonus doesn’t always change my mind.
- It’s Fizz Approved. That’s a green seal from Oink, the browser extension I use, and it means the product checks a few boxes at once, including having a campaign with plenty of time left. I explain the details in my Oink for Influencers review.
- The brand sends it after I pitch them. It’s pretty rare that I buy a Creator Connections item myself, unless it’s something we need anyway.
I want the item to be in Creator Connections at all for two reasons. The bonus is extra on top of the regular commission for the same video, and the brand is easy to reach because I can message them right there.
Which campaigns do I skip?
Plenty, and for pretty ordinary reasons:
- It doesn’t fit what I film.
- There’s no Fizz Approved seal. If Oink doesn’t flag it, I usually move on.
- I don’t want it in my house.
- I wouldn’t know how to review it well. Some things would take me ages to assemble, or I wouldn’t know what to look for.
Does the bonus rate matter?
Not much, for me. I want the product to be in Creator Connections, but I don’t pay much attention to how big the bonus is, as long as there’s some kind of bonus commission on it.
How I pitch brands through Creator Connections
I message brands right through Creator Connections, and I use saved message templates I wrote myself in Oink so I’m not typing the same introduction every time. How often it works is hard to say. Sometimes several brands say yes and send the item, and sometimes it’s crickets.
When a brand does send something, I film it like any other video. I add #ad or a similar disclosure, and I submit the video link back to the campaign. Amazon’s page says submitting content isn’t required for your sales to count, but brands like seeing it, so I do it anyway.
What’s frustrating about Creator Connections?
Something always seems to be going on in this program that drives me up the wall. Right now I’m seeing people accept campaigns without reviewing the item, and campaigns I’d have taken are running out of room before I get to them.
I keep rolling with it. I keep an eye on what’s going on without obsessing over it, because things change all the time and there’s nothing I can do about most of it. What I can do is keep making videos, and keep other side hustles going so all my eggs aren’t in the Amazon basket. The bigger picture of how the money works is in my post on Amazon influencer income when you do it part time.
What I’d tell someone who just got into Creator Connections
I’ll sound like a broken record, but get Oink. It saves me so much time, and it does more than anyone would ever have time to do by hand. There’s a free version, and my code JENNIFER takes 10% off if you decide to pay for Pro.
After that, let the product lead. Say yes to things your house would use and you know how to review, and don’t chase every campaign because it has a bonus attached. Some of those videos will keep earning for a long time, and how long Amazon influencer videos make money covers why you can’t predict which ones.
This week’s practice: sort your next five campaigns
- Open Creator Connections and pick five campaigns that caught your eye.
- For each one, ask if your house would use it. Cross off the ones it wouldn’t.
- Cross off anything you wouldn’t know how to review well.
- For what’s left, write one short, friendly pitch you can reuse, and send it to those brands.
- Film whatever arrives like any other video, add your disclosure, and submit the link back.
Frequently asked questions
Has Amazon Creator Connections paid off for you?
Yes. It’s where a lot of my products come from now, and the bonus adds to what a video already earns. It works best for me when I only take campaigns for things I’d use and know how to review.
Does Amazon send samples through Creator Connections?
No. Amazon’s help page for brands says samples aren’t provided through Creator Connections, and brands can offer them case by case through direct messages. That’s why I pitch the brands I’m interested in.
Who can join Amazon Creator Connections?
Amazon’s help page says you need to be in the Amazon Influencer Program and at the Bronze tier or higher in Creator Stars. Once you’re in, the program is under the Promotion tab in Associates Central.
Do you have to submit your video link to a Creator Connections campaign?
Amazon’s page says content submission isn’t required for your sales to count toward the campaign. I submit mine anyway, because brands like seeing the video they helped make.
Does a higher bonus make a campaign better?
Not in my experience. I care that there’s a bonus at all, not how big it is. The product fitting my house and my videos matters more to me than the rate.
Is it frustrating being in Creator Connections?
Sometimes. Something in the program always seems to be changing, and right now campaigns I’d take are running out of room fast. I watch what’s happening without obsessing, keep making videos, and keep other side hustles going too.
A tool I built
Porch Pile
Track your whole Amazon Influencer operation, every product, video, and brand deal, so one glance tells you what to film next.
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Related reading
- How Do Amazon Influencers Get Products? Where Mine Come From
- Oink for Influencers Review: Start Free, Know When to Pay
- Amazon Influencer Income: How It Works Part Time
- How Long Do Amazon Influencer Videos Make Money?
I pick Amazon Creator Connections campaigns mostly by the product, and I pitch the brands I’m interested in. Open your next five campaigns this week and cross off anything your house wouldn’t use.
