How to ask for what you want comes down to asking anyway, especially when you’re sure the answer is no. A request is a seed, and nothing grows from the ones you never plant. Expect plenty of no’s and plenty of silence, remember that most of them have nothing to do with you, and keep asking so the surprise yes has a chance to happen.

What happened when I asked for something I was sure I wouldn’t get?
Last week, a press release showed up in my inbox for a fancy espresso machine, with a form for influencers who wanted to review it. I filled it out without thinking much about it, because a machine like that felt like a long shot. A week later, it was sitting at my door.
There was no conversation beyond that press release email, just a form I filled out on a whim and a big box at my door. That kind of shocked me for a larger item.
Now I have to learn how to work the thing, and I’m a little intimidated about doing a good job on the video. I’m still so grateful, and it’s a good reminder of what I tell myself every time I’m about to talk myself out of a request. Even if you think no way, request anyway and open yourself up to the happy surprise.
Why is asking a seed?
Because it’s the same rule as everything else on this blog. You can’t win something you never entered, and you can’t get a yes to a question you never asked. I wrote about that idea in how to grow your own luck, and asking might be the most direct version of it.
This goes for all areas of life. So many things won’t happen unless you ask, from your personal relationships all the way up to the universe. You have to let everyone know what you want.
I’ve asked out loud for things plenty of times and been surprised by a yes. Other times I got a no, and even then I walked away knowing more than I did before I asked.
How many no’s come with the yes?
A lot. The espresso machine is the story I’m telling because it’s fun and recent, and I’d be leaving out most of the picture if I stopped there. I get a ton of no’s when I request products through the Amazon Influencer Program, and even more requests that never get an answer at all.
When that happens, I move on. I try not to take it personally, and I work hard to remember that there are so many reasons for a no that have nothing to do with me as a person. People are in their own heads with their own worries, and they aren’t out to get me.
If you want to see what the asking looks like in my Amazon work, I use message templates in a browser tool called Oink, and I wrote about it in my Oink for Influencers review.
What if every no hits you hard?
I don’t want to make this sound easy, because for me it isn’t. I have bad rejection sensitive dysphoria, or RSD. Cleveland Clinic describes it as “when you experience severe emotional pain because of a failure or feeling rejected,” and says it isn’t an official diagnosis but seems to happen most often in people with ADHD.
For Amazon requests, I can shake a no off pretty easily. For other things in life, a no can pull me really far down, and I have to work hard to climb back out. On down days, even the small ones get to me more than they should.
These are the things that help me when a no hits hard:
- Giving it time
- Going for a walk
- Talking to a friend
- Talking to my therapist
- Reminding myself that people are in their own heads with their own worries
- Crying and missing my grampa, who was my biggest cheerleader and is gone now
None of those make the next ask easy, and I ask anyway. If asking for help is the hard part for you, I wrote about that in why it’s so hard to accept compliments, help, and wins.

Are you asking even when you don’t say anything?
I think so. I believe we’re always asking for things through the energy we put out, whether we realize it or not. Like attracts like, so it’s worth being mindful of what you’re sending.
I mean it as paying attention, without the “you asked for that” idea where every bad thing is your own fault. If most of what I put out is dread and the assumption that the answer is no, I’m asking for more of that without meaning to. The spoken ask and the quiet energy ask work best together, and the spoken one is the part you can do today.
This week’s practice
- Pick one thing you’ve already decided is a no without asking.
- Ask for it this week, out loud, by email or through a form.
- If the answer is no or silence, name one reason it might have nothing to do with you.
- Notice what you learned, whichever way it went.

Frequently asked questions
How do I ask for what I want without being scared of the answer?
Ask anyway, and let the fear come along for the ride. The fear usually doesn’t go away first. Start with a small request where a no won’t cost you much, and build from there.
What should I do when someone says no?
Move on, and try not to take it personally. There are so many reasons for a no that have nothing to do with you as a person. A no still gives you information you didn’t have before you asked.
Is asking the universe enough, or do I have to ask people too?
Both. I believe the energy you put out is a kind of asking, and I also think the universe meets you halfway when you say the words out loud to a real person.
What is rejection sensitive dysphoria?
Cleveland Clinic describes rejection sensitive dysphoria as severe emotional pain after a failure or feeling rejected. It isn’t an official diagnosis, and it seems to happen most often in people with ADHD. I have it, and what helps me is time, a walk, a friend, and my therapist.
Why do I get so many no’s when I ask?
Because a lot of requests don’t work out, and that’s normal. I get a lot of no’s and no-replies on product requests. The yes only happens because I keep sending the requests.
A tool I built
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Track your whole Amazon Influencer operation, every product, video, and brand deal, so one glance tells you what to film next.
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Related reading
- How to Grow Your Own Luck One Small Action at a Time
- Why It’s So Hard to Accept Compliments, Help, and Wins
- How to Trust Yourself Again When You Keep Second-Guessing
- Oink for Influencers Review: Start Free, and You’ll Know When to Pay
How to ask for what you want is mostly a matter of asking more often than feels comfortable, expecting plenty of no’s, and not letting each one decide who you are. Pick the one thing you’ve been sure is a no, and ask for it this week.
