How long do Amazon influencer videos make money? Some of mine have kept earning for years, and one of my longest earners is a small product under $10 that I filmed in 2023. Most don’t, and I can’t predict which ones will, partly because Amazon decides which videos show on a product page and for how long. An old video also stops earning when the product under it disappears, so the old ones need a little upkeep.
I’ve been posting Amazon influencer videos since April 2023, which is long enough to have a real back catalog and not long enough to have figured it out.
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Do Amazon influencer videos keep making money after you post them?
Some of them do. The small under-$10 product I mentioned is the one I think about most, because it still surprises me how much it brings in. I won’t name it, since a product that keeps earning is exactly the kind of thing that gets flooded with new videos once people know about it.
I love when the old ones still pay. A video I filmed years ago and haven’t thought about since shows up in my earnings, and at that point it feels more like passive income than work. It wasn’t passive when I made it, of course. Somebody had to unbox the thing, film it, write the title, and get it through moderation, and that somebody was me on a random weeknight.
I can’t show you my numbers here. Amazon treats the figures in your account as confidential, so this post is built on what I’ve noticed rather than on screenshots of my reports. If you want the bigger picture of how the money works, I wrote about Amazon influencer income when you do it part time.
Does Amazon show every influencer video on the product page?
No, and I have no say in which ones it picks. Uploading a video puts it on my storefront, and getting it onto a product page is Amazon’s call. Amazon’s own best practices page for Video Shorts says a video gets considered for a product’s detail page when it’s clearly about the product you tagged, and following their guidance raises the chance it’s selected for spots like detail pages, search results and the Amazon homepage. Considered and selected are their words, so nothing is promised.
That means there’s no way for me to know if a video will get into the rotation on a product page, if it ever will, or how long it’ll stay there once it does. A video can sit on my storefront for years and still depend on Amazon deciding to show it, which is a big part of why I can’t tell you which ones will last.
Which Amazon influencer videos keep earning?
I don’t see a pattern, and I’ve looked. The under-$10 product would never have been my guess for a long earner, and plenty of things I expected to do well went quiet fast.
Part of that is on me. I film whatever arrives, whenever it arrives, and I’m not as strategic about it as I should be. I don’t time seasonal products either, so a garden item gets filmed the week it lands on my porch, whether that’s March or October.
New videos don’t follow a rule for me either. Some pick up sales right away and some take a while, and it varies a lot from one to the next.
I don’t track which videos earn nothing, and I would if I trusted the reporting. Amazon doesn’t show everything, so a video that looks like it sold nothing might have sold and I just can’t see it. It’s hard to act on a zero when I’m not sure it’s a real zero.
Seeing which old videos are still paying me depends on what Amazon decides to show. I check my Amazon earnings reports and my own Airtable log, and Amazon keeps changing the information it gives us in those reports, which is maddening. Something I could see one month can be gone the next.
Do I make another video of a product that’s still earning?
Sometimes, but it isn’t a reshoot. When a product did well, or when I’ve used it longer and found something new about it, I’ll make a second video that focuses on a different part of it. The first video stays up and keeps doing whatever it’s doing, and the second one covers something the first one didn’t.
Why do old Amazon influencer videos stop earning?
The biggest reason I’ve run into is that the product disappears. Brands drop off Amazon, and they change their listings a lot for reasons I never get told. When the product tagged on a video goes inactive, that video stops earning, because there’s nothing left for a shopper to buy.
For a long time I didn’t find these at all. I had no way of spotting them, so dead products just sat under my old videos while the videos earned nothing.
Now I use the storefront health check in Oink for Influencers, a Chrome extension for Amazon influencers. It’s part of the Pro plan, and it shows me which of my videos are tagged with products that have gone unavailable. From there the fixing is by hand. If the brand relisted the same product under a new listing, I swap the new one onto my video. If there’s no match, I leave it alone. I try to run the check about once a month, and I cover what else the tool does in my Oink for Influencers review.
What I’d tell a newer Amazon influencer about old videos
Some of your videos will keep earning, and many won’t. I’d rather say that plainly than promise every video turns into a paycheck that runs for years.
What I’d add is that you can’t find the long earners without making the videos. My under-$10 product would never have been on a list of things I thought would last, and if I’d been choosing only the “smart” products to film, I’d have skipped it. Every video is a seed I planted without knowing which ones would come up, which is how I think about most of my small daily actions that compound over time. The tips I wish I’d started with cover the filming side of this.
This week’s practice: check your old videos for missing products
- Pick a time this week to look at your storefront, not at your newest videos but at your oldest ones.
- Look for any video whose tagged product shows as unavailable, either by hand or with a tool like Oink’s storefront check.
- For each one, search Amazon for the same product under a new listing.
- If you find it, swap the new listing onto your video. If you don’t, leave it and move on.
- Put a monthly reminder on your calendar so the next check doesn’t depend on remembering.
Frequently asked questions
How long do Amazon influencer videos make money?
Some keep earning for years. One of mine from 2023, a small product under $10, is still one of my longest earners. Most of my videos don’t last like that, and I haven’t found a way to predict which ones will.
Does every Amazon influencer video show on the product page?
No. Amazon chooses which videos show on product pages, and uploading one only guarantees it a spot on your own storefront. Amazon’s best practices page says a video that’s clearly about the tagged product is more likely to be selected, but there’s no way to know if yours will get into the rotation or how long it’ll stay.
Why did my old Amazon influencer video stop earning?
A common reason is that the product tagged on it went unavailable. Brands leave Amazon and change their listings, and a video tagged with a product nobody can buy stops earning. Checking your storefront for unavailable products is the first place I’d look.
Can you replace a product on an old Amazon influencer video?
I do when the same product comes back under a new listing. I swap the new listing onto the video so shoppers have something to buy again. If there’s no matching product, I leave the video as it is rather than tag something the video doesn’t show.
Is Amazon influencer income passive?
The old videos feel passive to me once they’re up, but making them wasn’t. Each one took filming, writing a title, and getting through moderation, and the old ones still need a check now and then for products that have disappeared.
Should I pay attention to videos with no sales?
I would if I trusted the reporting. Amazon doesn’t show everything in its reports, so I can’t be sure a video with no sales had none. Until I can trust the zero, I put my time into filming the next product instead of studying the quiet ones.
A tool I built
Porch Pile
Track your whole Amazon Influencer operation, every product, video, and brand deal, so one glance tells you what to film next.
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Related reading
- Amazon Influencer Income: How It Works Part Time
- Amazon Influencer Program Tips I Wish I’d Started With
- Oink for Influencers Review: Start Free, Know When to Pay
- Small Daily Actions That Compound Over Time
Amazon influencer videos can keep making money for years, but most don’t, and the ones that do can stop the day their product disappears. Open your storefront this week, start with your oldest videos, and look for the ones still tagged with a product nobody can buy.
